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I Don’t Like Facebook Likes
Facebook Likes are not a measure of engagement. Though for the wrong reasons, it’s good that Facebook is finally testing hiding Likes. Let’s measure engagement via other metrics.
Lessons From Jobs I Don’t Talk About Too Often
We’ve all had jobs we’d rather forget. But life is a collection of experiences and we need to learn lessons from both the good and the bad.
Overworked And Underpaid: Welcome To The Nonprofit Sector
Nonprofit workers are overworked and underpaid. Paying competitive salaries is a good start towards ensuring the best and the brightest stay in the sector.
Leadership Failure
The owners of the Boston Red Sox fired the team president. What caused my 17 year old son to call them cowards? Their complete failure of leadership when they refused to publicly answer questions about the firing.
Would You Fire Your Volunteer For This?
A volunteer calls someone a name on Twitter. It’s not hate speech. It’s not racist. It’s not anti-semitic. It’s name calling. Do you fire the volunteer or not?
Modern Day Storytelling
Images, hahstags, popular culture, humor and more are components of modern day storytelling. Here’s a look at each component necessary for engaging your audience.
How Often Do You Google Yourself?
Reputation management is critical when there are so many platforms for people to vent and say what they want. That means searching and setting up alerts to stay on top of everything. Do you know what’s being said about you? You better.
Highway To Heaven
It’s my favorite highway sign in the world. As I passed it two days ago, I realized that a simple sign can teach us an important lesson in marketing.
How Big Is Your List
In an interview for a fundraising position I was asked if I had a list of donors I could tap on day one of the new job. The question completely took me by surprise. Here’s how I responded.
I Stopped Engaging On Facebook For 1 Year. The Sky Didn’t Fall.
1 year after disengaging from Facebook, all is good. I’m in touch with more people now, have strengthened existing friendships and built new relationships. It’s all about one-to-one.