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Retention Retention Retention
More gratitude. More storytelling. More sharing of impact data. More creating value for people. That’s how nonprofits can boost retention.
Too Much Data
The more friction you add to an online form, the fewer people will fill it out. You’re trying to collect too much data. Stop it!
No Show Donors
What happens when some people don’t answer your campaign? When they’re no show, do you penalize them or play them more?
Planning Your Year-End Campaign
Plan ahead so as year-end approaches, you’re feeling fresh and ready for whatever hell December puts you through.
What Do Your Readers Need?
There are certain elements that need to be present for a letter to raise much needed funds. Find out what your readers need.
You Gotta Test
Want your year-end fundraising campaign to surpass its goals? You gotta test! Test direct mail and emails to see what works.
Change Is Here
The AI change is here. But just because it can doesn’t mean AI should be writing your fundraising letters.
Let Fundraisers Cook
When too many people have to approve every word of a fundraising letter, the letter will never get sent out. Let fundraisers cook!
Storytelling Strategies For Each Step Of The Donor Journey
This is a guest post by Ann Fellman Storytelling is a compelling way to drive support for your nonprofit’s mission. Stories are memorable and are one of the primary ways people communicate, making up about 65% of our conversations. No matter whether someone has just...
Report The Good
It’s not enough to send a thanks letter after a donation. Your nonprofit has to make sure to report the good the donor has done.