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It’s All About The Money
Giving Tuesday is all about the money. There’s another way to do it- it’s called Gratitude Tuesday. And nonprofits should jump all over it.
But Are You Really Unique?
You think there’s no other nonprofit like yours. But is that what the broader public think? Are you really unique?
Retention Retention Retention
More gratitude. More storytelling. More sharing of impact data. More creating value for people. That’s how nonprofits can boost retention.
Too Much Data
The more friction you add to an online form, the fewer people will fill it out. You’re trying to collect too much data. Stop it!
No Show Donors
What happens when some people don’t answer your campaign? When they’re no show, do you penalize them or play them more?
Planning Your Year-End Campaign
Plan ahead so as year-end approaches, you’re feeling fresh and ready for whatever hell December puts you through.
What Do Your Readers Need?
There are certain elements that need to be present for a letter to raise much needed funds. Find out what your readers need.
You Gotta Test
Want your year-end fundraising campaign to surpass its goals? You gotta test! Test direct mail and emails to see what works.
Change Is Here
The AI change is here. But just because it can doesn’t mean AI should be writing your fundraising letters.
Let Fundraisers Cook
When too many people have to approve every word of a fundraising letter, the letter will never get sent out. Let fundraisers cook!