CATEGORIES:
LATEST POSTS:
Form failure
You CAN raise the conversion rates for your online forms, especially your online donation form. Here’s how.
Hard To Read
The average donor is over the age of 60. If your fundraising letters and emails are hard to read, you’ll lose a lot of potential donations.
What’s Your BHAG?
Too many nonprofits shy away from long-term goals. Set a BHAG for your organization and start thinking about the future in a big way.
What If
A postal strike hit Canadian nonprofits at the worst possible time. But that doesn’t mean there weren’t solutions for raising money!
Email Fundraising and Marketing Lessons from Giving Tuesday 2024 Emails Part Three
Learn and implement email tips, expert advice and best practices from the Giving Tuesday 2024 Emails part three.
Email Fundraising and Marketing Lessons from Giving Tuesday 2024 Emails Part Two
Read part 2 of Ephraim Gopin’s email fundraising and marketing lessons from Giving Tuesday 2024 Emails. Learn best practices and email tips!
Email Fundraising and Marketing Lessons from Giving Tuesday 2024 Emails Part One
Learn from an analysis of over 600 emails: Email fundraising and marketing lessons from Giving Tuesday 2024 emails part one
Five Key Marketing Metrics Every Nonprofit Should Track
Wanna know if your efforts are paying off? Check out five key marketing metrics every nonprofit should track.
The Day After
At year-end nonprofits are very busy asking people for money. But they have to remember what to do the day after they ask.
You Must Diversify
Your nonprofit can’t rely on just one giving option for donors. You must diversify your fundraising portfolio.