by Ephraim | Feb 9, 2021 | communications, for-profit, strategy
Last week I was a guest on a marketing and advertising panel for 11th and 12th grade students during “career week” at Fenway High School in Boston. (Go Panthers!) People from a variety of fields talked to the students about their workforce experiences and answer...
by Ephraim | Feb 1, 2021 | communications, social media, Twitter
I spent most of last week in Twitter jail. The reason? Sarcasm and a robot’s inability to detect it. I’m not kidding. But after 3 long, tweetless days, I was let out. Well, not exactly. Appeal Denied I had appealed Twitter’s decision to flag my tweet and was willing...
by Ephraim | Jan 18, 2021 | communications, data, fundraising, reputation management
Thought experiment: I want your organization to send a survey to your donors, email subscribers, supporters, Board, volunteers and staff. The survey should contain 3 questions: Do you trust our organization to do the right thing for the community? Do you believe that...
by Ephraim | Aug 31, 2020 | communications, customer service
Crisis management 101: Make a mistake? Fess up. Right away. Don’t wait for followers, supporters, the press and social media to pile on. I know it’s hard to admit you screwed up but we’re all human and these things happen. In fact, by apologizing, admitting your...
by Ephraim | Aug 24, 2020 | communications, reputation management, Twitter
Friend: Hi! How ya doin? 30 minutes go by… Me: Great! How are you? 1 hour passes… Friend: Doin ok. Busy busy busy. Wanna get together for drinks? 17 hours later… Me: Not today. Or is it tomorrow? Putting The Social In Social Media I’ve been on Twitter for almost a...
by Ephraim | Aug 23, 2020 | communications, customer service, reputation management, social media
This post originally appeared on the Bloomerang blog Blocking Is For Football, Not Twitter In mid-May, sports Twitter was abuzz as insiders were comparing notes about a ‘very important’ topic: Who’s been blocked by Pittsburgh Steelers quarterback Ben Roethlisberger?...
