by Ephraim | Jan 18, 2021 | communications, data, fundraising, reputation management
Thought experiment: I want your organization to send a survey to your donors, email subscribers, supporters, Board, volunteers and staff. The survey should contain 3 questions: Do you trust our organization to do the right thing for the community? Do you believe that...
by Ephraim | Aug 31, 2020 | communications, customer service
Crisis management 101: Make a mistake? Fess up. Right away. Don’t wait for followers, supporters, the press and social media to pile on. I know it’s hard to admit you screwed up but we’re all human and these things happen. In fact, by apologizing, admitting your...
by Ephraim | Aug 24, 2020 | communications, reputation management, Twitter
Friend: Hi! How ya doin? 30 minutes go by… Me: Great! How are you? 1 hour passes… Friend: Doin ok. Busy busy busy. Wanna get together for drinks? 17 hours later… Me: Not today. Or is it tomorrow? Putting The Social In Social Media I’ve been on Twitter for almost a...
by Ephraim | Aug 23, 2020 | communications, customer service, reputation management, social media
This post originally appeared on the Bloomerang blog Blocking Is For Football, Not Twitter In mid-May, sports Twitter was abuzz as insiders were comparing notes about a ‘very important’ topic: Who’s been blocked by Pittsburgh Steelers quarterback Ben Roethlisberger?...
by Ephraim | Jun 2, 2020 | communications, fundraising, nonprofit
Have you ever tried to step into your donor’s shoes for a minute? Tried to really understand their experience? Odds are you don’t just work for a nonprofit; you also donate or volunteer somewhere else. Have you considered how that knowledge should affect how your...
by Ephraim | Apr 28, 2020 | communications, nonprofit, strategy
“Prophecy was given to fools” (Jewish saying) Everything in our lives revolves around coronavirus. Though the present is clouded in uncertainty, it would appear that the near future is going to look very different. Fool’s talk? Maybe. But as I started thinking about...
