by Ephraim | Jan 14, 2020 | communications, reputation management, social media, strategy, Twitter
When I work with clients, deliver presentations or do training sessions, I always talk about the personality behind the logo. Whether you’re a nonprofit or a business, your online followers want to interact with a person, not a faceless brand logo. Which means...
by Ephraim | Dec 4, 2019 | communications, fundraising, nonprofit, storytelling
Giving Tuesday is thankfully over and we can move on to the deluge of GIVE US MONEY year end campaign emails which will fill our Inboxes for the next 4 weeks. I’m not a fan of Giving Tuesday for a whole host of reasons. One of those is the lack of effort...
by Ephraim | Oct 23, 2019 | communications, content, reputation management, social media
On July 4, 2014, American Apparel reposted this picture to their Tumbler account: Their social media employee was using the picture to show the after effects of fireworks in the sky. They hashtagged the post #smoke and #clouds. I’m sure readers of a certain age...
by Ephraim | Oct 16, 2019 | communications
The high of being thankful for friends and colleagues who help out. The low of doing favors for people who can’t be bothered to say thank you. Gratitude vs. frustration. Normally on this blog I write about issues related to communications and marketing. The latest...
by Ephraim | Oct 7, 2019 | communications, reputation management, social media, Twitter
When an employee tweets and sparks an international firestorm, it is worth looking at and considering how employers treat their employees off hours endeavors. The Offending Tweet On Friday evening, Daryl Morey, the general manager of the NBA’s Houston Rockets, tweeted...
by Ephraim | Sep 4, 2019 | communications, nonprofit, social media, volunteering
Is name calling online a fireable offense? What if the name caller is a volunteer and not a paid employee- would your answer be the same? The Rules for Employees Every organization should have a social media and online policy. That includes the rules of engagement for...
