by Ephraim | Mar 31, 2020 | communications, data, fundraising, nonprofit, storytelling, strategy
A personal message to each and every reader: I hope that you and your loved ones are safe and healthy. I know that times are trying for you. If I can be of assistance, please reach out to me. This is a genuine offer to help in whatever way I can- whether it’s to talk...
by Ephraim | Mar 24, 2020 | communications
With COVID-19 dominating the newscycle, many nonprofits are wondering: Can I still pitch stories to reporters? The short answer is yes. The longer answer is: Yes, but you need to be aware of the current dynamics. Inside The Newsroom As people search for more and more...
by Ephraim | Mar 13, 2020 | communications, nonprofit
One of my favorite alltime movies is 1963’s “It’s A Mad, Mad, Mad, Mad World.” All star cast, hilarious movie which has provided me with 40+ years of laughs ever since I first saw it at age 6. I thought of that movie when watching Twitter explode with new updates...
by Ephraim | Jan 14, 2020 | communications, reputation management, social media, strategy, Twitter
When I work with clients, deliver presentations or do training sessions, I always talk about the personality behind the logo. Whether you’re a nonprofit or a business, your online followers want to interact with a person, not a faceless brand logo. Which means...
by Ephraim | Dec 4, 2019 | communications, fundraising, nonprofit, storytelling
Giving Tuesday is thankfully over and we can move on to the deluge of GIVE US MONEY year end campaign emails which will fill our Inboxes for the next 4 weeks. I’m not a fan of Giving Tuesday for a whole host of reasons. One of those is the lack of effort...
by Ephraim | Oct 23, 2019 | communications, content, reputation management, social media
On July 4, 2014, American Apparel reposted this picture to their Tumbler account: Their social media employee was using the picture to show the after effects of fireworks in the sky. They hashtagged the post #smoke and #clouds. I’m sure readers of a certain age...
