by Ephraim | Apr 26, 2021 | fundraising, nonprofit, strategy
Trust from your donors. It’s earned, not a given. Building that trust helps ensure donors stay engaged and giving year after year. However, some of the tactics used to build that trust are problematic. Part of the problem lies in how nonprofits market themselves to...
by Ephraim | Apr 13, 2021 | content, fundraising, nonprofit, strategy
There’s a ton of great nonprofit content out there that you should be reading and learning from. Below are seven nonprofit enewsletters I recommend you subscribe to. A chance to learn from some of the smartest experts in the sector. Additionally, I’ve...
by Ephraim | Jan 4, 2021 | leadership, marketing, nonprofit
When’s the last time you heard a nonprofit CEO declare: “I make too much money. To help our organization, I’m going to resign and find a part-time volunteer to do my job. We’ll use the savings from my salary to help the organization thrive.” A volunteer fundraiser? Of...
by Ephraim | Dec 7, 2020 | email, fundraising, gratitude, nonprofit
Last Tuesday was Giving Tuesday. You know, the day when everyone automatically gives to nonprofits. The day every organization assumes will net them a ton of money. The day your boss made you spend a lot of time and effort preparing for, which steals time from your...
by Ephraim | Nov 8, 2020 | content, nonprofit, storytelling
Your nonprofit uses stories everywhere: Website, social media, fundraising appeals, enewsletters, annual reports, one-on-one meetings with donors, reports to funders and corporate partners. Basically, you should have a “story bank” which is always full and...
by Ephraim | Nov 2, 2020 | nonprofit, storytelling, strategy
Storytelling is central to a nonprofit’s fundraising and marketing strategy. Stories help you introduce your mission, demonstrate the impact of your programming, familiarize donors and supporters with the people they are helping and mobilize people to take action....
