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What’s In Your Wallet
When Jeff Bezos announced his $2 billion philanthropic venture, many in the nonprofit world were less than appreciative. Were their reasons justified?
On Target
When Facebook ads are loaded correctly and reach their intended target audience, they drive purchases. As shown in this one small example of a father who kept his kids happy with a tshirt.
Gratitude Tuesday
Many organizations spend precious resources and already limited time working on Giving Tuesday campaigns. They should put their energies into their personalized end-of-year campaigns and try something different on Giving Tuesday.