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Five Steps To Correcting An Online Mistake
When your brand makes an online mistake, there are 5 steps you need to take in order to fix the situation. Your followers may be offended and the Internet is in a negative frenzy buzz. Here’s what you need to do. Right away.
Gratitude vs. Frustration
When someone helps me, I am happy to express my gratitude. But it’s frustrating when others cannot extend the same courtesy. And it hurts their business.
Should Daryl Morey’s Deleted Tweet Get Him Fired?
Daryl Morey’s now deleted tweet about the Hong Kong protests leads to the question: Should he be fired for the tweet? No. But odds are he will be. How sad.
I Don’t Like Facebook Likes
Facebook Likes are not a measure of engagement. Though for the wrong reasons, it’s good that Facebook is finally testing hiding Likes. Let’s measure engagement via other metrics.
Lessons From Jobs I Don’t Talk About Too Often
We’ve all had jobs we’d rather forget. But life is a collection of experiences and we need to learn lessons from both the good and the bad.
Overworked And Underpaid: Welcome To The Nonprofit Sector
Nonprofit workers are overworked and underpaid. Paying competitive salaries is a good start towards ensuring the best and the brightest stay in the sector.
Leadership Failure
The owners of the Boston Red Sox fired the team president. What caused my 17 year old son to call them cowards? Their complete failure of leadership when they refused to publicly answer questions about the firing.
Would You Fire Your Volunteer For This?
A volunteer calls someone a name on Twitter. It’s not hate speech. It’s not racist. It’s not anti-semitic. It’s name calling. Do you fire the volunteer or not?
Modern Day Storytelling
Images, hahstags, popular culture, humor and more are components of modern day storytelling. Here’s a look at each component necessary for engaging your audience.
How Often Do You Google Yourself?
Reputation management is critical when there are so many platforms for people to vent and say what they want. That means searching and setting up alerts to stay on top of everything. Do you know what’s being said about you? You better.